Heidi Bryant

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Heidi Bryant

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Marketing strategy, automation and AI for professional & financial services

Marketing strategy, automation and AI for professional & financial servicesMarketing strategy, automation and AI for professional & financial servicesMarketing strategy, automation and AI for professional & financial services

Vetted strategy, content and campaigns - delivered by Heidi Bryant. 

No agency mark-up, no juniors, no powerpoint waterfall.

Book a 30 minute call

Marketing strategy, automation and AI for professional & financial services

Marketing strategy, automation and AI for professional & financial servicesMarketing strategy, automation and AI for professional & financial servicesMarketing strategy, automation and AI for professional & financial services

Vetted strategy, content and campaigns - delivered by Heidi Bryant. 

No agency mark-up, no juniors, no powerpoint waterfall.

Book a 30 minute call

Thirty years of marketing that moved the number.

Senior marketing, without the agency overhead.

  I help founders, partners and CMOs in regulated industries do three things well: position the firm so the right buyers self-select; build the marketing system that turns interest into pipeline; and embed AI into the workflow so the team gets faster, sharper, and more confident — not just busier.


Most of my work falls into four areas: marketing strategy, marketing automation, campaign strategy and design, and AI in marketing. I can take on pretty much any marketing project and I lead the work myself. 

Book a 30 minute call

Four things, done well.

Two major sectors, thirty years deep.

Professional Services

Professional Services

Professional Services

  

Strategy consulting · law · metals & mining

  • Sectors — consumer, financial services, artificial intelligence, digital transformation, transport, industrials, sustainability, new mobility, skincare 
  • Partner-led marketing — built to win, renew, drive brand awareness, generate MQLs that convert.
  • Thought leadership that earns response from C-suite, boards and private equity

Financial Services

Professional Services

Professional Services

  

Asset management · wealth management · private banking · capital markets ·

investment banking · fintech · active & passive funds

  • Investor and adviser-grade messaging — clear, calm, credible.
  • Brand and campaign work that respects the regulatory frame. 
  • Marketing automation joined up with sales and workflows.

Featured work

LEK - AI & Digital transformation

LEK - AI & Digital transformation

LEK Consulting

Global strategy consultancy

Three integrated campaigns — £6M of attributable revenue.

▸ Read the case studies →


Castlestone Asset Management

LEK - AI & Digital transformation

  Castlestone Asset Management

Alternative Asset Manager

Repositioned the firm and rebuilt the marketing system around a defensible thesis.

▸ Read the case studies →


BMO - Equity Market Neutral

BMO - Equity Market Neutral

 Bank of Montreal

Tier-one bank

Flagship campaign in multiple languages and installations across EMEA.

▸ Read the case studies →


About Heidi Bryant

Strategic Marketing Solutions

I’ve led marketing inside and alongside global consultancies, asset managers and banks. I know how the buyer thinks, how the legal team reads a sentence, and where the work actually breaks.


I am now taking on projects to provide the senior level support to companies and in-house marketing functions — without the agency overhead, the deck-heavy onboarding, or the third-best person on the account.


I have a trusted co-hort of highly experienced writers, designers and other specialists to support me in delivering work for my clients.

Three ways to work together. Sprint. Project. Fractional.

  A focused piece of work — positioning, a campaign brief, an AI-in-marketing audit, or a website rewrite. You leave with a deliverable you can act on this quarter.

A campaign, a rebrand, a marketing automation rebuild. End-to-end ownership from strategy through to execution — with your team if you have one, on my own if you don’t.

  Embedded marketing leadership for founders and partners who need a senior brain in the room weekly, but don’t need or want a full-time CMO.

Let's talk

Book a call or send over your project requirements

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Schedule a 30-minute call to pressure-test what you’re building, where the numbers should land, and where I could help. No pitch, no pre-reads.


▸ Book a 30-minute call

▸ Connect  https://www.linkedin.com/in/heidi-bryant/


Heidi Bryant

Vetted strategy, content and campaigns - delivered by Heidi Bryant. No agency mark-up, no juniors, no powerpoint waterfall.


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